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About Us | roots&berries
About Roots & Berries

Healthy eating
shouldn't be difficult.

It should become a habit.

Roots & Berries is building a habit-driven functional nutrition brand that makes healthy eating simple, delicious and easier to sustain.

We combine purposeful food, goal-based programs and everyday convenience to help people build healthier eating habits for life.

Healthy vegetarian meal bowl being served

Why We Exist

Healthy eating isn't difficult because people lack motivation.

It's difficult because it often feels:

Time-consuming
Hard to resist unhealthy options
Restrictive
Inconvenient
Expensive
Difficult to sustain
"
Lasting health
isn't built through
occasional healthy
choices.
It's built through
everyday habits.

That's why we're building better ways to make healthy eating fit naturally into everyday life.

Woman enjoying a healthy vegetarian salad bowl
Our Mission

Helping people build healthier eating habits
through delicious, functional food and structured nutrition.

Instead of asking people to completely change their lifestyle, we're building food and routines that make healthier choices easier to repeat — one meal at a time.

One Brand. Multiple Ways to Eat Better.

Functional Meals

Chef-crafted bowls, smoothies, breakfasts and snacks made with real, whole ingredients and purposeful nutrition.

Functional vegetarian meal bowl

Structured Nutrition Programs

Structured meal plans for weight management, muscle gain, gut health, anti-inflammatory living and everyday wellness.

Avocado toast structured nutrition plate

Flexible Subscriptions

Meal subscriptions that remove decision fatigue and help healthy eating become part of everyday life.

Fresh meal subscription delivery

Everyday Ordering

Fresh bowls, smoothies, breakfasts, snacks and desserts for flexible one-time ordering whenever you want to eat better.

Clean packaged healthy snacks

Healthy eating only works when people enjoy it enough to do it consistently.

FUNCTIONAL
DELICIOUS
PURPOSEFUL
SIMPLE
CONSISTENT

What Makes Roots & Berries Different?

Built for Daily Habits

Food and routines designed to make healthier eating easier to repeat.

Purposeful Food

Meals made with wholesome ingredients and a clear nutritional purpose in mind.

Delicious by Design

Because food people genuinely enjoy is easier to make part of a routine.

Goal-Based Programs

Choose food through programs built around different wellness goals.

Everyday Convenience

Fresh meals and flexible subscriptions designed around modern routines.

Our Values

Nourish

We use wholesome ingredients with nutrition and everyday eating in mind.

Empower

We believe healthier choices should feel practical, not complicated.

Delight

Great taste makes better habits easier to repeat.

Sustain

We build food and routines people can realistically return to.

Founder's Story

From Frustration to a Simple Question.

I didn't start Roots & Berries because healthy food didn't exist. I started it because eating healthy consistently still felt unnecessarily difficult.

A smoothie from one place. A salad from another. A diet plan somewhere else. And every day, the same question — what should I eat today?

The more I looked at the problem, the more I realised that people often don't fail at healthy eating because they don't care. They struggle because healthier choices are not always easy, enjoyable or convenient enough to repeat.

That became the idea behind Roots & Berries: build food people genuinely enjoy, create structure around different wellness goals, and make better eating easier to turn into an everyday habit.

We're still at the beginning. But the mission is simple — help people build healthier eating habits, one meal at a time.

— Shobhit Kumar Founder
Shobhit Kumar, Founder of Roots and Berries

Our Journey

Today
Building & Validating Roots & Berries
Launch
Functional Nutrition QSR + Memberships
Next
Strengthen the Functional Nutrition System
Then
Expand to New Communities
Long-term
India's Trusted Functional Nutrition Company

OUR APPROACH TO FOOD

We focus on wholesome ingredients, thoughtful recipes and goal-based food programs designed around everyday eating.

As Roots & Berries grows, we aim to continue strengthening our nutrition approach through qualified expertise and ongoing learning.

OUR LONG-TERM IMPACT VISION

10,000+ People We Aim to Reach
1 Million+ Meals We Aspire to Serve
100% Vegetarian
One Mission Make Better Eating Easier to Repeat

These represent our long-term vision and the impact we aspire to create.

Ready to make healthier eating a habit?

Join our early community and be among the first to experience Roots & Berries in Patna.

100% Vegetarian
Freshly Prepared
Goal-Based Programs